DID YOU KNOW?
DOGS AND CATS HAVE DIFFERENT NUTRITIONAL NEEDS AFTER 7 YEARS OLD
Because dogs and cats have shorter lifespans than people, some pet owners don't realise it when their pet reaches a senior age. Small and medium breed dogs, as well as cats, can be considered "middle age" when they turn 7. Large breed dogs are considered middle age when they turn 6. Senior dog or senior cat age occurs around 11 years old. Many older dogs and cats often develop many of the same age-related issues seen in older people.
BECAUSE...
GENE EXPRESSION IN SENIOR DOGS & CATS IS DIFFERENT THAN YOUNGER PETS
At Hill’s, we’ve been studying how nutrition impacts pets’ cell function for over a decade. We've learned the ways that a senior dog or senior cat's age can be complex, slowing them down both mentally and physically.
Pets’ gene expression changes at 7 years old
Each column in these maps represents a different pet, and each row represents a specific gene to give us a full picture of how their gene activity changes over time.
AGEING IN PETS: HOW ONE SIGN COULD BE THE REASON TO SWITCH
Because these age-related changes can creep up slowly, just like they do with people, you might not realise it at first. Have you noticed any of these signs of ageing? If so, it might be time to change to senior dog or cat food, or talk with your vet.
Look
Has your pet’s coat or fur lost its shine?
Act
Does your pet appear to have lost their get up and go?
Feel
Do you feel your pet is less interested in activities or playing?
BECAUSE...
NEARLY 50% OF SENIOR DOG AND CAT OWNERS DON’T FEED THEIR 7+ PETS THE RIGHT KIND OF FOOD1
Some senior pets, especially small dogs, never really look old - but no matter what they look like on the outside, it’s important to give them proper nutrition that can help fight the effects of ageing.
HILL’S SCIENCE PLAN SENIOR VITALITY DRY AND WET FOODS WERE DEVELOPED WITH THE CHANGING BIOLOGY OF YOUR 7+ PET IN MIND.
This age-appropriate nutrition is made with our proprietary recipe of carefully selected ingredients including fruits, vegetables, fatty acids and antioxidants, plus added vitamins, minerals and amino acids — all working together to fight the effects of ageing in older dogs and cats.
