Fight the signs of ageing

with NEW Hill's Science Plan Youthful Vitality.

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Keep your cat in the game with NEW Hill’s Science Plan Youthful Vitality.  

Fight the signs of ageing

Cutting-edge food science created specifically for adult cats 7 years and older.

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This precise nutrition is formulated with ingredients to help support:

Brain Function

Powerful antioxidants for a healthy brain to support desire for family interaction

Energy and Vitality

Protein and L-carnitine support improved ability to run and play

Healthy Kidneys & Urinary Tract

Controlled minerals to help maintain healthy kidneys and urinary tract

Healthy Digestive System

High quality, easy-to-digest ingredients with great taste for your finicky feline

Luxurious Fur

Enriched with fatty acids to promote good grooming habits for less matting and increased softness


Just like with people, age can slowly creep up on cats. You may not  realise  your feline

  friend is starting to display some age-related changes such as an increase in catnaps and a decrease in toy-chasing.

 Keep an eye out for these signs, and be sure to consult with your vet if you’ve seen them experience: 




Difficulty managing daily things like finding the door



Socialises less than before with owner and other pets


Sleep routine changes

Change in sleep patterns, more awake at night



Starts having accidents, despite being toilet-trained



Plays less, sleeps more


Watch the video


See these adult 7+ cats in action!



Caring for Your Pet


Pet Care Centre

  • Soiling Indoors

    Spraying can be the sign of a larger urinary health issue for cat. Learn what it means and what you can do to help remedy it.
  • Is Your Cat Hiding Her Pain? Recognising the Signs & Symptoms.

    It can be easy to miss the signs your cat is sick; they don't all resemble the colds that people contract from time to time.
  • Soiling Indoors | Hill's Pet

    The cat is usually fastidious about its toilet habits and will consistently use a litter tray indoors, if it is provided, or soil in the garden. If she is soiling indoors it can therefore be very worrying.
  • Spraying and Urinating Indoors

    Cat and toilet paper Most cats are very particular about their toilet habits and will consistently use a litter tray indoors or soil in the garden.
  • Stamping out bad behaviour

    Spraying is perfectly natural cat behaviour and their way of marking somewhere with information about themselves. That said, it's not particularly desirable if done in your living room!
  • Know Your Cat Health Basics

    When you get a cat or kitten or are thinking about bringing one into your home, it is a vitally important part of that process that you do proper research first.