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Thank you for making
#MissionForeverFriend a success!

Find a shelter

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We've donated 100,000 bowls of food to pets in need

With your help, we've provided premium nutrition to shelter pets through our #MissionForeverFriend shelter event. Because of you, we were able to give shelter pets the second chance they deserve.

With your help, we were able to reach our goal. Now, 100,000 shelter pets will receive a bowl of food!


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#MissionForeverFriend is a month-long event with several other ways that you can make a difference. Here are a few things that you can do to help:

Buy a Bag &
Help Shelter Pets

Hill’s is devoted to helping feed shelter pets in need. With all purchases of Hill’s foods, you support our efforts to feed these loving animals.

Partner with us to help provide shelter pets the top quality nutrition they require, so they can have a second chance at adoption into a new forever home.

Adopt Icon

Adopting a new pet

Are you ready for a new furry friend? Many shelters have changed their adoption policy as a way to keep their community safe. The best first step is to call ahead and schedule a visit.

View pet adoption tips

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Foster icon


Not sure if you are quite ready for the lifelong commitment of adopting a pet? Fostering a dog or cat saves shelter space while also helping to socialise a shelter animal.

View pet fostering tips

Donate Icon


There are many ways to donate to a shelter. Take a look at this “wish list” of typical items shelters need.

Find a shelter near you

  • Blankets or towels
  • Dog or cat food/treats
  • Gently-used chew toys
  • Leashes or harnesses
  • Pet beds
  • Office supplies
  • Hand sanitiser
  • Rubbish bags
  • Monetary donations
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Volunteer icon


One of the best ways you can help is by volunteering at a local shelter. Here are a few different things you can do to contribute.


Socialise shelter dogs while helping them get fresh air and exercise every day.


Take photos that truly show a pet’s personality and encourage their adoption.


Shelters are always in need of clean bedding, sheets, and towels.


Rescue volunteers work to save pets displaced by crisis or natural disaster.

Every shelter has its own needs, so call ahead and ask what assistance they need most.

Find a shelter near you

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Unable to share your home now? Become an advocate for shelter animals.

Sharing the love of #MissionForeverFriend on social media can encourage others to participate or adopt. Help today! 

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The Hill’s Food, Shelter & Love programme

The Hill’s Food, Shelter & Love programme has helped more than 11 million shelter pets, and counting, find forever homes, provided more than 235M EUR in food and partnered with over 1,000 shelters worldwide.

About the programme

*Hill’s commits to donating up to 100,000 meals worth of pet food to shelters across Europe and Russia. 1 bowl = (16kg dog: 224g/day, 4kg cat: 55g/day & day average: 140g/day); 100K bowls: 14,000kg of food; €4.186/kg. Participating countries: Belgium, Switzerland, Czech Republic, Germany, Denmark, Spain, France, Italy, Netherlands, Norway, Portugal, Romania, Russia, Sweden, Ukraine, United Kingdom, and Ireland.