mission for ever friend logo

change the lives
of shelter pets
this April


Join #MissionForeverFriend

We're on a mission to change the lives of shelter pets - but we need your help. Keep scrolling to see how to get involved, or click here to find a shelter near you.


Look, they're so adoptable

Meet our featured pets from across Europe – below, you can get to know them, follow their adoption journeys, and share them on social media to inspire others. Plus, for each like, comment, or share, Hill's will donate food to shelter pets in need*.

black and white dog sitiing on a gras with tongue out

Like, comment and share!

Throughout the month of April, for every like, comment and share on our social media posts, Hill's will donate a meal to the Blue Cross rehoming centres across the UK, helping pets in need.

*Terms and conditions apply.


We’re in this for the long haul.
Join us in supporting shelter pets all year round.

Our work doesn’t end here. At Hill’s, we believe all pets deserve a lifetime of love – our  Food, Shelter & Love programme has helped over 14 million shelter pets, and counting, find their forever homes. Partnering with shelters across Europe and worldwide, we’ve donated more than 277M EUR in food to help pets get adoption-ready.

Adopt Icon

Adopt a new best friend

Thinking of adopting a pet? How exciting! Read our adoption tips below to be sure you're ready, and to find out more about the adoption process.

Our tips for pet adoptions

Man petting a cat
foster icon


Not quite ready for the commitment of adopting a shelter pet? Why not consider fostering instead – it helps shelters save space, whilst also giving pets a chance to socialise.

Read more about fostering

Donate Icon


Donating is a great way to support shelters. Take a look at our "wishlist" to see which items shelters typically need.

Find a shelter near you


  • Blankets or towels
  • Dog or cat food/treats
  • Gently-used chew toys
  • Leads or harnesses
  • Pet beds
  • Office supplies
  • Hand sanitiser
  • Bin bags
  • Monetary donations
Girl petting a dog
foster icon


One of the best ways to help pets in need is by
volunteering at a local shelter. Here are a few
of the ways you can contribute:

Go for a dog walk

Socialising shelter dogs, whilst helping them get fresh air and daily exercise.

Take some photos

Photos that show a pet's true personality can really make a difference to their chances of adoption.

Help with laundry

Shelters are always in need of clean bedding, sheets, and towels.

Join the animal rescue team

Rescue volunteers work to save pets displaced by crisis or natural disaster.

All shelters have their own needs, so be sure to call ahead to find out what help they need.

Find a shelter near you

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Find the right food for your new friend

All pets have their own unique nutritional needs, depending on their age, breed size, health requirements and more. We're here to help you find a pet food that will help your best friend live their best life.



Terms & Conditions

*Terms & Conditions apply. Click the link below
to read the full Terms & Conditions.

Read more