What’s new in Hill’s™ Prescription Diet™ skin care foods:
- NEW Derm Defense™ with HistaGuard™ Complex for dogs, formulated to support skin function in dermatosis due to environmental causes
- New & Improved z/d™ for dogs with adverse food reactions, now also in kibble shape dogs can't resist!
New Prescription Diet™
Hill's FIRST & ONLY CLINICAL NUTRITION formulated to support skin function in dermatosis due to environmental causes:
- Maintain normal immune system
- Helps strengthen skin barrier against future episodes
Allergy not caused by fleas or food is often coming from environment. The common causes of environmental allergy in dogs include pollen, mould spores and dust mites. These allergens are airborne and may appear year-round, aside from pollen, which is more common in springtime. The dog’s skin is a crucial barrier to allergens, making skin care a priority.
How do I know if my dog has
an environmental allergy?
Allergies usually appear between the ages of 3 months and 6 years. Inflammation might appear at different parts of dog's body such as eyes, ears, paws, base of tail etc. If you catch your dog chewing or licking these areas too much, take him to the vet for an examination.
How can I help my dog?
Environmental allergies are most often chronic, which means they demand lifelong management. Bathing with anti-itch shampoos can help soothe a skin. Changing his food to one that is formulated to support the skin function in the cases of dermatosis can help.
Is your dog's
Damaged or irritated skin can be very common but nonetheless distressing.
Is your dog itching, scratching, licking or rubbing more than normal?
Check the area where you think the problem is and if you see any of the following, take your dog to a vet for a proper examination:
- Red patches,
spot or pimples
- Scabs, crusts or
- Flaky or scaly
- Itching, scratching,
licking and rubbing
- Hair loss
- Bad skin odour
When is unhealthy skin due to environmental causes?
Sometimes bad skin is a sign of something more. Environmental allergens in dogs often show up as skin signs, and can surprisingly be quite specific in where they show up on your dog. Ask your vet if an allergy test is right for your pet if you see irritated, red or swollen skin in the following areas:
- Under elbow
- In groin area
- Base of tail
What are the causes
of unhealthy skin?
Can occur as a result of a reaction to certain kinds of proteins in your dog’s food.
Your dog may be effected by his surroundings by items such as pollen, mould, etc. These are called “environmental” allergens, many of which are things a dog breathes in, called “inhaled” allergies. Some materials such as plastics can cause “contact” allergies.
Parasites & Fleas
Fleas, lice and mites can all cause skin irritation. Bites from parasites are irritating, causing dogs to bite and scratch themselves, damaging their skin. Some dogs are particularly sensitive, or “hypersensitive” in medical terms, and even a single fleabite can then cause a lot of discomfort!
Bacterial and fungal infections can cause skin problems.
Ways to support skin health
- Medication can help address skin infections or severe itching
- Nutrition can support to quickly calm sensitive skin. It can also get to the root of the problem by helping identify the cause (such as a food sensitivity). Food with plenty of essential fatty acids also supports healthy skin and a shiny coat.
- Supplements can help your dog get some of the fatty acids or other nutrients he needs to help him heal
- Your vet may recommend a combination of all three
How the right food can help
Histaguard Complex is a proprietary blend of bioactives and phytonutriens to help support the skin function
24/7 response management continuously maintains normal immune system
Hypoallergenic to help reduce reactions to food and support skin health
Highly hydrolysed protein is broken down into pieces so small that a pet’s immune system cannot detect them
Select ingredients help limit contact with ingredients your pet may be sensitive to
Great taste pets can’t wait to eat
High levels of essential fatty acids
to support healthy skin and a shiny coat
Clinically proven antioxidants help support a healthy immune system
Hill's Food Sensitivity and Skin Care
Register today and get £5 off
your next purchase of Hill’s™ food
Where to buy
Hill's Food Sensitivity and Skin Care product range
Hill’s™ Prescription Diet™ pet foods are available at your vet clinic and online.
Locate a vet clinic near you or start shopping online for fast,
convenient delivery to your door.