Keep your cat in the game with NEW Hill’s™ Science Plan™ Youthful Vitality. Cutting-edge food science created specifically for adult cats 7 years and older.
Fight the signs of ageing
This precise nutrition is formulated with ingredients to help support:
Powerful antioxidants for a healthy brain to support desire for family interaction
Protein and L-carnitine support improved ability to run and play
Energy and Vitality
Controlled minerals to help maintain healthy kidneys and urinary tract
Healthy Kidneys & Urinary Tract
High quality, easy-to-digest ingredients with great taste for your finicky feline
Healthy Digestive System
Enriched with fatty acids to promote good grooming habits for less matting and increased softness
Give your ageing cat
a food she’ll come running for!
Spike your older cat’s interest with an especially-good-for-her food that she’ll get up and come running for! This breakthrough nutrition is made with our proprietary recipe of natural ingredients including fruits and vegetables, added fatty acids, antioxidants, vitamins, minerals and amino acids – all working together to fight signs of ageing!
Watch for these 5 signs of ageing
Just like with people, age can slowly creep up on cats. You may not realise your feline friend is starting to display some age-related changes such as an increase in catnaps and a decrease in toy-chasing. Keep an eye out for these signs, and be sure to consult with your vet if you’ve seen them experience:
DIfficulty managing daily things like finding the door
Socialises less than before with owner and other pets
- Sleep routine changes
Change in sleep patterns, more awake at night
Starts having accidents, despite being toilet-trained
Plays less, sleeps more
See how pets age through expert eyes
We’ve been researching pet ageing for years – let us show you what we’ve learned!See the science
Watch the video
See these adult 7+ cats in action!
Science Plan™ Youthful Vitality
Chicken with Rice
Delicious kibble that helps fight the signs of ageing in adult cats 7 years and older.Find out more
Tender Chunks in Gravy
Savoury chicken chunks in a saucy gravy – perfect for tempting your adult 7+ cat to come running at mealtimes. 85g pouches are the perfect serving size!Find out more
Tender Chunks in Gravy
with Salmon pouch
For cats who prefer the flavour of rich salmon in a delicious chunks in gravy format. 85g pouches make the ideal serving size!Find out more
6x Chicken and 6x Salmon pouches
A Multipack of 12 pouches, offering convenient and delicious variety for cats who love both Chicken and Salmon varietiesFind out more
See what others are saying
about Youthful Vitality
I have a 13 year old cat who enjoyed this very much. After eating for a few weeks, I noticed his energy improved. He was chasing and playing with our other cats, who are less than half his age. The texture of his coat improved as well; it was less coarse and softer. I would buy this for my cats in the future. They all loved the taste.
- From Cheryl Burns. Pet owners provided free food - Youthful Vitality US product.
I started feeding my cat this food over a month ago and she has enjoyed its small bites. She is over ten years old and has a hard time with the bigger pieces, so it was nice to see a food that she enjoyed and it was easy for her to eat!
- From Megan Stewart. Pet owners provided free food - Youthful Vitality US product.
From the first day my cat ate it, he enjoyed it. He seems more lively and alert now. His coat is thicker and shinier. I am so happy to serve this to him!
- From Connie Alleo. Pet owners provided free food - Youthful Vitality US product.
Caring for your cat
as she ages
She may not be feeling old just yet, but at around 7 years of age a cat’s nutritional and care needs start changing. Here are some useful care tips for your whiskered darling as she enters her golden years.