Prescription Diet™ i/d™
We took what works
and made it work harder
The clinically proven nutrition of Prescription Diet™ i/d™ now features additional ingredients for optimal digestion, plus a rich aroma and new disk kibble shape dogs can’t resist!
- • Clinically proven nutrition to help reduce absorptive disorders
- • Prebiotic fiber to support the growth of beneficial gut bacteria
- • Enriched with psyllium to stimulate regular bowel movements and bowel health
1 75% of dogs prefer i/d™ Canine dry, 25% prefer key competitor in the taste preference test, Jun 2016
A digestive disorder is any condition that prevents proper digestion or alters the rate at which food passes through the digestive tract. Digestive disorders are one of the most common reasons for consulting a veterinary practice.
What causes digestive disorders?
1. Food sensitivities, or a reaction to something your dog has eaten (also known as Adverse Food Reaction or AFR)
2. Stress, which can be chronic or flare up when lifestyle changes occur (hectic holidays, moving house, etc.)
3. Inflammation and irritation of the stomach (gastritis)
4. Inflammation of small or large intestine (enteritis, colitis)
5. Excessive growh of bacteria in the intestines
6. Inflammation of the pancreas (pancreatitis) or insufficient digestive enzymes
Roll over each digestive tract icon to understand the most common causes.
Know the signs
Some signs of your dog’s digestive disorders are easy to spot. Make sure you consult your vet if your dog is showing any of these signs:
- Diarrhoea or soft stools
- Loss of weight
- Change of appetite
- Stomach gurgling
- Sudden inactivity or depression
- Sometimes pets will show other
signs, such as itchy skin or ears
Always seek the advice of your vet if you are concerned about the health of your pet.
How can the
right food help?
Food that’s specially designed to support digestive health is an important step towards recovery for dogs with digestive disorders. Supporting healthy digestion is vital for supporting a dog’s overall health.
Ingredients such as milk protein help control stress related digestive upset
Select protein and carbohydrate sources that your pet doesn’t eat regularly can help avoid triggering reactions in pets with suspected food sensitivities
Great tasting food is especially important in pets with digestive disorders by encouraging appetite, helping to prevent excess weight loss and support recovery
Easy-to-digest food is gentle on tummies, supporting recovery and promoting better absorption of important nutrients
Natural and prebiotic fibres
The right blend of healthy fibre is important. Helping regulate the digestive tract and providing the right environment for healthy bacteria are important steps to healthy digestion.
High energy density allows for small portions to reduce digestive workload. However, some conditions require a low fat content (low energy density) to best support recovery or avoid a return of symptoms.
Increased electrolytes help dogs compensate for losses of minerals caused by vomiting and diarrhea.
Clinically proven antioxidants support a healthy immune system and natural defence.
Enriched with psyllium, a form of fibre, to support regular bowel movements and bowel health.
a food intolerance?
A food sensitivity is a reaction to ingredients in food that your pet’s body does not tolerate well. This common issue can either be an immune-based or non-immune based reaction.
Food sensitivities are an individual issue:
Every pet is different, but most food sensitivities involve common ingredients that the pet has been exposed to before, such as beef, chicken, dairy or wheat. If your dog has diarrhoea regularly or vomits especially just after eating, he may have food sensitivities. If you suspect a problem, it is recommended that you visit your vet.
Introducing Hill’s™ Prescription Diet™
Canine i/d™ Sensitive
For dogs with digestive upset due to food sensitivities. Supports gastrointestinal health and reduces food sensitivities together.
- • Select ingredients to help prevent contact to ingredients your dog may be sensitive to
- • Highly digestible food that's easy to digest to support absorption of nutrients in guts
- • Enriched with natural fibres to support a healthy balance of gut bacteria
- • High energy density, allowing for small portions to reduce digestive workload
How can you tell
if your dog is stressed?
Pay attention to your dog's physical signs, like body posture, to find out:
Behavioural signals can reveal stress in dogs:
- • Destroying furniture or doors
- • Excessive barking, howling, whining
- • Hiding
- • Snapping or biting
- • Frequent bouts of diarrhoea
- • Reduced or absent appetite
5 most common stress triggers for dogs
Just like humans, some doggie individuals are more sensitive to change than others. There are many things that dogs find stressful, and each dog is different. Here are some common offenders when it comes to canine stress triggers:
- Changes in everyday routine - exposure to new people, places or things, new baby, house-guests, household schedule changes
- Loud noises - such as fireworks or thunderstorms
- Change of surroundings - such as moving to a new home, or travelling on holiday
- Invasion of personal space - disruption when rest too much hugging and kissing
- Separation from family members - separation anxiety
How to help
your stressed dog?
Chronic stress, or frequent bouts of short-term stress, can cause a range of negative reactions, from digestive upset to behaviour problems in dogs. Here’s how you can help your beloved dog avoid stress:
Stick with a routine
Dogs love predictability. Knowing he can anticipate when you'll arrive home, when meals will appear and when is walk time, will go a long way to helping him find order and peace in his days.
Socialise, socialise, socialise!
When dogs are well socialised they not only have been exposed to a wide variety of people, animals, sights, sounds and situations, but they have positive associations with these events. Making sure your outings are pleasant experiences for your dog will help keep him relaxed.
There are various products aimed at reducing stress in dogs – from acupressure jackets or “anxiety vests” to plug-in diffusers, there are a variety of ways to help your dog calm down in anxiety-inducing situations. These products don’t get at the root of the issue, but they can help address the immediate stress or a dog’s response to it.
Confront stress in it’s own territory – your dog!
When stress strikes, it can wreak havoc on your dog's insides. The brain produces chemicals that signal "Stress!" to the rest of the body, including the digestive system. The right food has calming ingredients such as milk protein to help soothe stressed dogs, along with highly digestible ingredients that are gentle even on upset tummies. The help can be as easy as changing his food.
you’ve got this
Hill’s™ Prescription Diet™ i/d™ Stress
FIRST and ONLY nutrition to help control
stress related digestive upsets in dogs under 14kg.
- • With ingredients to help address stress
- • Easy-to-digest formula with soothing ingredients,
including ginger, to calm the digestive tract
- • Enriched with prebiotic fibre to support
Hill’s complete range to support
your dog’s digestive health
Register and get £5 off
your purchase of Hill’s™ pet food
Where to buy
Hill’s™ Prescription Diet™
Hill’s™ Prescription Diet™ pet foods are available at your vet clinic and online.
Locate a vet clinic near you or start shopping online for fast,
convenient delivery to your door.